Team
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Luis Tena
Chief Executive Officer
Luis started newArch in January 2025, an idea shaped by years of practice. He is a licensed architect in California, New York and Michigan. He worked in design and construction before founding luis tena Design in 2019, which designs high-end homes in Malibu and the Los Angeles area. At newArch he sets the vision and leads product.
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Carlos Pacheco
Chief Technology Officer
Carlos is a trained architect with an MSc in integrated building systems from ETH Zürich. He went on to build structural engineering software and worked as a product engineer in urban energy optimization at the startup Sympheny. At newArch he builds the analysis engine and the platform behind it.
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